📖 The Scoop
This fascinating book examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded (a cycle known as the "fashion process); and what social, economic, and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion, and what methods are used by fashion forecasters to determine consumer behavior:
Instructor's Guide includes objectives, outlines, key terms/concepts, in-class activities, and exam questions for each chapter. It also offers guidelines for projects and papers.
Genre: Business & Economics / General (fancy, right?)
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