Pursuing Popular Culture: Methods for Researching the Everyday

📖 The Scoop

Popular culture surrounds us every day. Pursuing Popular Culture assists instructors by providing both a rich blend of new and relevant popular culture artifacts that appeals to diverse students and the analytical tools needed to understand these artifacts. It explains theoretical approaches and makes clear how these can be applied to better understand popular culture. Finally, the book provides straightforward approaches that allow students to think, talk, and write critically about popular culture.

Pursuing Popular Culture includes

• textual analysis and representation, production and media technologies, audience engagements, and presenting research.
• specific instructions in major methodological approaches and references to additional quality materials.
• how to choose targets for analysis, write research questions, and select methods that will help them to answer those questions.
• Instructions to help students learn how to develop their own explanatory frameworks and/or choose existing theories to make sense of their analyses.

Genre: Business & Economics / Business Communication / General (fancy, right?)