The TD Waterhouse Guide to Investing and Personal Finance

📖 The Scoop

More than ever, novice and seasoned investors alike are seeking trusted guidance in the current volatile and uncertain investment climate. And reliable guidance is just what this new, highly accessible series provides from a trusted name, TD Waterhouse.

TD Waterhouse is well known for its friendly, low-cost approach and its trademark "How Easy Is This" service philosophy. They are the second-largest discount broker in the world, with nearly three million customers and branch offices in all fifty states. They offer a full range of investment options and have a heritage of strong commitment to educating investors. Millions of people use TD Waterhouse and millions more know their name and reputation -- valuable reach indeed as we bring these first three books to the marketplace.

In a clear, authoritative voice, John Downes lays out the parameters for investing in the new millennium. He spells out why everyone should invest now, how the responsibility for investing choices and retirement has shifted from the employer to the individual, and how traditional investing caveats still apply, despite technological advances. He examines how computerization and globalization have changed the investment landscape and affected markets and the behavior of individual investors.

Downes provides the groundwork for a solid investment plan with advice on setting financial goals and creating a financial plan, and keys to tax, retirement, and estate planning issues.

He covers the fundamentals of stocks, bonds, and mutual funds as well as investment alternatives such as precious metals, real estate, real estate investment rusts, and derivatives. It's a one-stop guide to investment success!

Genre: Business & Economics / Accounting / General (fancy, right?)