LEGO in Focus

📖 The Scoop

A vibrant and adventurous LEGO® photography book that sees the world in LEGO bricks and minifigures.

LEGO® In Focus celebrates the boundless creativity of LEGO play through stunning brick and minifigure photography. Look through the lens of 50 toy photographers as they imagine the world from a LEGO point of view.

This distinctive collection from creators across the globe explores minifigure-sized perspectives on nature, urban life, travel and adventure, and much more.
From diving into the ocean's depths and seeking shelter in a snowstorm, to dancing at a washing machine disco and enjoying ice cream on a summer day, each image offers surprises and hidden humor, while sharpening our focus to the magic of play. Detailed captions and behind-the-scenes progress images take us deeper into the bricks and elements that connect us. LEGO® In Focus is the perfect experiential, imaginative photography book for LEGO builders and dreamers alike.

TOY PHOTOGRAPHY FOR LEGO FANS, BY LEGO FANS: The art for this beautiful coffee table book was provided by two talented fan photography communities, Brick Central and Stuck in Plastic. Each of these global communities works closely with the LEGO Group to engage Adult Fans of LEGO (AFOLs).

FIRST OF IT'S KIND: Never before have adult LEGO fan communities from across the globe come together quite like this. An original concept, this book offers beautiful photography plus quiet humor that fans of LEGO photography books like Small Scenes from a Large Galaxy will love.

ADULTS WELCOME: One of The LEGO Group's largest growing demographics is grown-ups, including the fan communities that contributed to this dynamic and colorful book.

BROAD APPEAL: This book is not only perfect for longtime LEGO collectors, but also a broader audience of casual fans looking to explore the toy they know and love.

BELOVED BRAND: For decades, the LEGO brand has inspired billions of people to stretch the limits of their imaginations. This collection captures the creativity and joy for all ages at the heart of the LEGO brand.

Perfect for:
Parents and gift givers
Photographers
Avid LEGO collectors and casual fans

Genre: Art / Popular Culture (fancy, right?)