Concepts in Strategic Management and Business Policy

📖 The Scoop

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For courses in Strategic Management and Business Policy.

Utilize a Strategic Management Model to learn and apply key concepts

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well¿-researched and practically crafted lesson. Also included is a new chapter on Global Strategy.

Also available with MyLab Management

MyLab(TM) Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Note: You are purchasing a standalone product; MyLab Management does not come packaged with this content. Students, if interested in purchasing this title with MyLab Management, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Management, search for:

0134619382 / 9780134619385 Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability Plus MyLab Management with Pearson eText -- Access Card Package

Package consists of:

• 013452215X / 9780134522159 Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability
• 0134527917 / 9780134527918 MyLab Management with Pearson eText -- Access Card -- for Strategic Management and Business Policy: Globalization, Innovation and Sustainability

Genre: Business & Economics / Strategic Planning (fancy, right?)