📖 The Scoop
This is the go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library. The book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. Written specifically for LIS professionals, Joe Murphy's handbook explains how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality programme, create a QR code campaign, create a Gowalla marketing initiative, and implement a mobile payment service with Google Wallet and Near Field communication. An invaluable guide to using location-based services and applications to meet your mobile user's digital-age needs successfully.
Genre: Business & Economics / Industries / Retailing (fancy, right?)
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