📖 The Scoop
Lively and easy to read, the books in this series are clear, action-oriented and up-to-date guides to specific marketing topics. For those relatively new to marketing, those studying for CIM and other professional qualifications and even those taking MBAs, this series has quickly established itself as a valuable addition to any marketer or business person's library.
Genre: Business & Economics / Marketing / Direct (fancy, right?)
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