📖 The Scoop
What is the nature of the firm? Why do firms adopt certain strategies in preference to others? What are the competitive implications of large firm mergers and alliances for government policy? These are extremely important and highly topical questions which tend to be treated separately in most contemporary analysis. However, in this new book based on his original research, Neil Kay shows how these questions are closely inter-related and explores the implications this has for the formulation of corporate strategy and public policy.
Genre: Business & Economics / Industrial Management (fancy, right?)
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