Summary of The Power of Habit

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Summary of The Power of Habit

The Power of Habit by Charles Duhigg is a detailed examination of several case studies about how habit can impact our everyday life. This book contains details and the experiences of individual people, corporations and also many organizations in order to show us why habits are made in the first place, and how are they made.
Also, the author shows us that many habits are used in business; for example, when people want to attract customers. If habits are badly managed, it can lead to devastating results both in personal and business life.
According to the author, there are case studies which show that people with unusual habits formed those habits thanks to the neurological mechanism in the human brain that forms habits, and human habit is actually the result of constantly repeating of one event. There are three parts to habit formation. These include the cue, which triggers a habit loop, which is a certain routine for execution, and feedback, or a reward, which then tells to brain that it needs to repeat certain events in order to achieve this reward and/or to get this feedback.
Also, the author says that habits can be changed but that even though a habit can be changed, no habit can be erased completely.
The Power of Habit is more than just a scientific work filled with scientific information. It is also a book that can help us to understand why there are habits in our lives, how they are created, whether they can be changed, and, if yes, how they can be changed. This book is practical literature with a practical approach to solving a problem.

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Genre: Business & Economics / Organizational Behavior (fancy, right?)