📖 The Scoop
"Global Sport Business: Community Impacts of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing on the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport's global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals."--Back cover.
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