📖 The Scoop
"Bibliophiles will be enthralled." --PUBLISHERS WEEKLY
"Immensely readable." --LIBRARY JOURNAL
From Gutenberg to Amazon, Michael Castleman's The Untold Story of Books is the first and only history of publishing told from a veteran author's point of view. Witty, entertaining, and full of remarkable new insights, it is a deeply researched, fascinating history of the idiosyncratic book business--aimed at authors, aspiring authors, booksellers, industry professionals, and everyone who loves to read books.
Organized into three distinct book businesses, all defined by the evolution of printing, The Untold Story of Books explores how each new book business upended its predecessor, forcing authors, publishers, and booksellers to adapt to ever-changing circumstances. It's a story full of surprises: why did books become favored Christmas presents? Because of a poem written in 1823. Why is New York the nation's publishing capital? Because of the Erie Canal. Why are book endorsements called "blurbs"? Because of a satirist's joke in 1907. And why is copyright often an illusion? Because publishing was founded on book piracy, which today is easier and more rampant than ever.
Arriving at the present day, Castleman paints a compelling portrait of an evolving book business full of new promise and peril.
Genre: Business & Economics / General (fancy, right?)
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