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Causes and Campaigns

by Jenny Vaughan

📖 The Scoop

Media Power takes an in-depth look at the influence of the media in today's world and explores its impact upon issues of global interest and concern. Causes and Campaigns examines the relationship between activism and the media and considers issues such as: How the media brings causes to our attention Why some causes attract huge media attention, While others receive little or none How conflicting debates are presented Scare tactics, and when the media gets it wrong Book jacket.

Genre: Business & Economics / Public Relations (fancy, right?)

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