📖 The Scoop
getAbstract Summary: Get the key points from this book in less than 10 minutes.Expanding on the groundbreaking concepts first presented in Market Driven Strategy, George S. Day presents a detailed illustration of what a market-driven organization looks like and how it operates. This practical book provides many specific suggestions that executives can implement to get their companies in tune with their customers and their markets. Day also presents contrasting examples that show blunders, setbacks and outright failures among companies that stubbornly retain inward-looking cultures. This book joins Day's earlier work as a classic in the management field and getAbstract recommends both books to business people at all levels.Book Publisher:Free Press
Genre: No Category (fancy, right?)
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