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Ultimate Guide to Social Media Marketing

by Amanda Robinson , Eric Butow , Roberto Blake , Stephanie Garcia

📖 The Scoop

Unlock the Power of Social Media Marketing for Your Business!

Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

  • Why businesses need to embrace social media marketing
  • Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms
  • Learning how to craft your business's social media strategy using today's formats
  • How to leverage images and video in your social media outreach
  • How to Leverage AI in your campaigns
  • Building your business social marketing team
  • Measure your social media outreach progress and improve your performance over time

Genre: Business & Economics / Advertising & Promotion (fancy, right?)

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