📖 The Scoop
In 1933, John Hill opened the N.Y. office of what would become the most important p.r. agency in history: Hill & Knowlton, Inc. (H&K). By 1959, the firm was ranked as the best in its business by journalists and other p.r. practitioners. The combined sales of its clients amounted to 10% of the GNP. This study of a single p.r. firm chronicles the influence exerted by H&K on Amer. public discourse in the years following WWII. Through a series of case studies, Miller shows how the agency tried to manipulate public opinion, political debate, and news media content. H&K had only a minimal impact on social and political action, but its campaigns affected the public indirectly by reinforcing the opinions of its clients and others who already shared their views.
Genre: Business & Economics / General (fancy, right?)
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