International Entrepreneurship in Emerging Markets

📖 The Scoop

International Entrepreneurship in Emerging Markets: Contexts, Behaviours, and Successful Entry aims to provide a comprehensive understanding of international entrepreneurship in emerging markets. This collection of prominent, context-based chapters focuses on entrepreneurial activities in SMEs and analyses a specific dimension of international entrepreneurship in countries belonging to emerging markets. In a constantly evolving international business context, economies can play a crucial role in the promotion and support of firms looking for expanding their market globally. As such, internationalisation, considered as among the most challenging strategies, can provide an opportunity for Small and Medium-Sized Enterprises (SMEs) to seek for performance and growth. In this vein, although international business literature has prominently focused on developed countries, the contribution of emerging markets (EMs) has become as increasingly important contenders on the global scene. Emerging markets are known as growing fast economies, in which they provide an opportunity for SMEs to operate. Therefore, entrepreneurial firms, SMEs in particular, can take advantage of the context unique characteristics of emerging markets to successfully operate and grow not only in domestic but also in international markets. This book is essential reading for researchers, scholars, and practitioners seeking international entrepreneurial activities related to emerging markets.

Genre: Business & Economics / International / General (fancy, right?)