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Big Brands Are Watching You

by Francesca Sobande

๐Ÿ“– The Scoop

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer cultureโ€™s role in social and political activism? Big Brands Are Watching Youโ€‹ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

Genre: Social Science / Technology Studies (fancy, right?)

๐Ÿค–Next read AI recommendation

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