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Issues Management

by Richard Alan Nelson , Robert L. Heath

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📖 The Scoop

In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of communication theory. This book is a major contribution to the development of issues management, created for the benefit of senior executives. The authors have created a new issues management communication model, which is both an important contribution to theory and an excellent guide for the practitioner.

Genre: Business & Economics / General (fancy, right?)

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