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The Media in Your Life

by Jean Folkerts , Lucinda Davenport , Stephen Lacy

📖 The Scoop

An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR.

Genre: Social Science / Media Studies (fancy, right?)

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