European Equity Investor

📖 The Scoop

The last few decades have seen a steady increase in the value of equities but the recent economic downturn and the dotcom crash put the brakes on the most sustained bull run ever. This downturn does not spell the end of the fledgling European equity market though. A number of factors contribute to the potential for hugely increased activity in European equities once investor confidence returns. Perhaps the most dramatic of these is the advent of the Euro, which promises to render national market boundaries irrelevant and see the growth of the new pan-European markets. In addition, creaking state pension schemes are likely to prove inadequate and equities are widely tipped as the key asset class in generating retirement income. European Equity Investor is the first broadly-sourced introduction to the idea of pan-European equity markets and its future development, including how stocks are traded on European markets, an overview of the key companies, the pitfalls of buying and selling in Europe, the forces driving the increasing development of equity culture. It doesnt just tell you how to buy and sell shares it tells you why you should be interested in looking beyond geographic borders. European Equity Investor is an enlightening guide to the pan-European stock market, telling readers why investors will increasingly have to look beyond domestic borders and equipping you to trade equities across international boundaries.

Genre: Business & Economics / Banks & Banking (fancy, right?)