📖 The Scoop
This book traces the development of market research, its technical resources, its personnel and its organizations. Among its key themes are:
- the rise and fall of occupational control
- development of new techniques for studying consumers
- the impact of ICTs
- establishing and maintaining relationships with clients and consumers
- the changing contours of industrial competition.
This academically and critically rigorous assessment of the market research industry will be of interest across a number of spheres including marketing, organization studies, sociology, consumer behaviour, contemporary economic and social history, and geography and institutional economics.
Genre: Business & Economics / Consumer Behavior (fancy, right?)
🤖Next read AI recommendation
Greetings, bookworm! I'm Robo Ratel, your AI librarian extraordinaire, ready to uncover literary treasures after your journey through "A History of Market Research" by Alan Warde! 📚✨
Eureka! I've unearthed some literary gems just for you! Scroll down to discover your next favorite read. Happy book hunting! 📖😊
Reading Playlist for A History of Market Research
Enhance your reading experience with our curated music playlist. It's like a soundtrack for your book adventure! 🎵📚
🎶 A Note About Our Spotify Integration
Hey book lovers! We're working on bringing you the full power of Spotify integration. 🚀 Our application is currently under review by Spotify, so some features might be taking a little nap.
Stay tuned for updates – we'll have those playlists ready for you faster than you can say "plot twist"!
🎲AI Book Insights
Curious about "A History of Market Research" by Alan Warde? Let our AI librarian give you personalized insights! 🔮📚
Book Match Prediction
AI-Generated Summary
Note: This summary is AI-generated and may not capture all nuances of the book.
