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Advertising

by Thomas Russell , W. Ronald Lane

📖 The Scoop

This book shares with its readers the excitement and challenges of the world of advertising -- along with the constant changes that define its nature and relationship with marketing promotion and communication. It covers the marketing variables of price, product quality, consumer perceptions, distribution, and diverse sociological, cultural, and psychological factors.

Chapter topics include target marketing; media planning and execution; creative strategy; production planning; and the social, economic, and legal environments of advertising.

Genre: Business & Economics / Advertising & Promotion (fancy, right?)

🤖Next read AI recommendation

AI Librarian

Greetings, bookworm! I'm Robo Ratel, your AI librarian extraordinaire, ready to uncover literary treasures after your journey through "Advertising" by Thomas Russell! 📚✨

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AI Librarian

Eureka! I've unearthed some literary gems just for you! Scroll down to discover your next favorite read. Happy book hunting! 📖😊

Reading Playlist for Advertising

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🎶 A Note About Our Spotify Integration

Hey book lovers! We're working on bringing you the full power of Spotify integration. 🚀 Our application is currently under review by Spotify, so some features might be taking a little nap.

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