Web Mining: Analyzing Traversal Patterns

📖 The Scoop

Web Mining is the application of data mining techniques to discover interesting usage patterns from Web data stored in access logs to understand and better serve the needs of Web-based applications.

This book will focus on entire web usage mining process starting with preprocessing of web logs which includes Data cleaning, user and session identification followed by discussion of various techniques like clustering, association used for pattern discovery and analysis. Algorithms for preprocessing stages have been reviewed and implemented in this book. It will also focus on how patterns discovered after mining of web log are useful for web page recommendation, personalization and various other applications.

This book will be useful for all those who want to gain insight into entire web usage mining process. Till date there is no complete book which focuses on this entire process. 

Genre: Computers / Internet / Web Programming (fancy, right?)