📖 The Scoop
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
Genre: Business & Economics / Development / Business Development (fancy, right?)
🤖Next read AI recommendation
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AI-Generated Summary
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