Business Basics

📖 The Scoop

Your complete modern management library: today’s most crucial skills and best practices for success!

From finance to strategy, leadership to communication, these four outstanding books bring together the skills and best practices every manager and aspiring leader needs to succeed today! Jo Owen’s Mobile MBA distills years of MBA management theory into bite-size solutions for 101 critical business challenges. From start to finish, it focuses on what really works in practice, giving managers focused answers that can make them dramatically more effective, instantly. Next, in Even You Can Learn Statistics, Second Edition, David Levine and David Stephan teach you all the statistical techniques you’ll need for finance, quality, marketing, or any other business role—one easy step at a time! Simple, jargon-free explanations help you understand every technique…worked problems offer hands-on practice…detailed instructions help you get answers using tools you already have. In How to Keep Score in Business, Second Edition, long-time CEO Robert Follett helps you capture crucial insights buried in balance sheets, income statements, and other key reports. Follett shows how to apply core tools for analyzing financial reports and investment opportunities and demystifies accounting terms every decision-maker and investor should know. Finally, The Truth About Business Writing That Works shows how to gain a lifelong competitive advantage by becoming a great business writer. You’ll learn how to persuade more effectively in every format: emails, Web sites, presentations, proposals, resumes, grant proposals, even text messages! Step by step, you’ll learn how to plan and organize your content…make your point fast…tell your readers what’s in it for them…and get them to act!

From world-renowned leaders in management at all levels, including Jo Owen, David Levine, David Stephan, Robert Follett, Natalie Canavor, and Claire Meirowitz

Genre: Business & Economics / Skills (fancy, right?)