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📖 The Scoop

This text stresses the practical applications of financial theory and how managers can use the tools that finance offers them. It provides students with a firm foundation in financial practice and concepts and helps them to see the role finance plays in a firm. Students will understand how finance is integrated with corporate strategy, marketing, human resources and other key business issues. The context of the global economy is introduced early in the book and is reinforced and expanded upon in subsequent chapters.

Genre: Business & Economics / General (fancy, right?)

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