Frameworks for Assessing USEUCOM Efforts to Inform, Influence, and Persuade

📖 The Scoop

Campaigns to inform, influence, and persuade a range of foreign audiences are critical to achieving key U.S. national security objectives, but it can be challenging to assess the progress, performance, and effectiveness of these efforts in a real-world context. Systematically planned and implemented assessments are important in ensuring that finite resources are allocated appropriately, that plans can be refined, and that key objectives are realized. This report offers guidance, frameworks, and recommendations that can support and enhance assessment design and planning. Although they focus on U.S. European Command (USEUCOM) activities, they are instructive for any organization involved in planning and evaluating information campaigns. Progress assessments indicate the overall progress of a program, operation, activity, or investment toward an objective or set of objectives, while performance and effectiveness assessments offer a more thorough understanding of the function and contributions of an individual effort. Ideally, efforts are designed concurrently with plans to assess their progress, performance, and effectiveness through an iterative process that includes commanders, expert working groups, and other stakeholders, improving the relevance of the assessment results. The assessment frameworks in this report were developed in collaboration with USEUCOM's information and assessment staffs and with input regarding stakeholder decision-support needs, command strategy, and data collection and analytic capabilities. Thus, they are robust but flexible and designed to address real-world challenges to planning and implementing assessments with results that are informative and actionable.

Genre: Business & Economics / Accounting / General (fancy, right?)