📖 The Scoop
For undergraduate/graduate courses in International Business. This text applies a cross-functional, integrated approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. The texts dynamic portrayal of international business makes the subject lively, topical, and enjoyable. - NEW - Expanded and updated discussion of culture - Includes extensive examples to show the application of the Hofstede and Kluckohn-Strodtbeck frameworks for classifying cultures. - Offers students with more and fresher examples, and a current presentation of cultures influence. - NEW - Web-based video cases focusing on individual countries from the widely used program Across Frontiers. - NEW - Updated discussion of the major efforts toward regional economic integration around the world. - Reflects less on past events and centers more on todays key issues. - NEW - Streamlined presentation of different types of economic systems and development. - Allows st
Genre: Business & Economics / Entrepreneurship (fancy, right?)
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