Innovation and Entrepreneurship

📖 The Scoop

Developed for courses at both undergraduate and postgraduate level Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons.

The authors have created a new text which includes:

• Fully integrated contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures.
• A focus on the role of individual entrepreneurship and organizational innovation in private and public services.
• Contemporary cases from areas including new media, computer gaming, internet services, and public and social innovation cases.
  

“Innovation and Entrepreneurshipis positioned well for the undergraduate level and also draws in new key areas such as innovation systems and socio-technical aspects of innovation. Students can be shown that innovation is not just about technology development. The provision of integrated modern examples for illustrative and case study use is also helpful." —Dr Paul Harborne, Senior Research Fellow, Cass Business School, UK

“An excellent primer in entrepreneurial innovation. From principles to application, this book aggregates best practices for practical application; building a solid foundation from their own vast expertise, Bessant and Tidd educate the reader with action oriented, practical approaches to bringing innovation and entrepreneurship together in the real world.” —Charlie Nagelschmidt, Associate Professor, Business & Graduate Faculty, Champlain College, USA

"This book is very well balanced, with chapters on both manufacturing and service sectors. The chapters on sustainability and economic development are timely. Most books on innovation are excessively concerned with the 'how' of innovation. There is always a need to provoke thought on the 'why?' - what economic, social and environmental goals does innovation serve?" —Ken Green, Professor of Environmental Innovation Management, Manchester Business School, UK

“The inclusion of chapters on entrepreneurship and individual innovation fills an important gap in the market for undergraduate textbooks that combine theories of innovation management. It also differentiates from other textbooks by adding contemporary issues on innovation as sustainability and a greater focus on service innovation.” —Dr Dolores Anon Higon, Lecturer in Economics, Aston Business School UK

www.wileyeurope.com/college/bessant

Fully integrated with further resources that can be found on a companion website, Innovation and Entrepreneurship is also supported by a complete online course in WileyPLUS, which includes an enhanced electronic version of the text and numerous assignments and case studies with online marking and feedback.

Genre: Business & Economics / General (fancy, right?)