International Business

📖 The Scoop

For courses in international business.

A study of international business through integrated theory and practice
Balancing authoritative theory and meaningful practice, International Business: Environments and Operations engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 17th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-written cases and expanded coverage of relevant political, economic, social, and institutional changes.

Reach every student with MyLab Management
MyLab(R) empowers you to reach every student. This flexible digital platform combines unrivaled content, online assessments, and customizable features so you can personalize learning and improve results, one student at a time. Learn more about MyLab Management.

Plus, give students anytime, anywhere access with Pearson eText
Pearson eText is an easy-to-use digital textbook available within MyLab that lets students read, highlight, take notes, and review key vocabulary all in one place.

For instructors not using MyLab, Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText.

Genre: Business & Economics / International / General (fancy, right?)