📖 The Scoop
Graphic design, like machinery & equipment, wears out. The flashy logo or letterhead of 10 years ago may present an outdated (& inaccurate) image of the company today. Slightly refined corporate images or even complete makeovers are necessary from time to time. This book includes over 100 before-&-after projects. Old logos or letterheads are presented along with revised solutions. The book gives the reader an inside look at real-world projects that are typical for graphic designers. If you design logos or letterheads, it will be a resource book which you will use on a regular basis. Carter has produced more than 70 books on the topic of logo design & corporate identity.
Genre: Design / Graphic Arts / Branding & Logo Design (fancy, right?)
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