📖 The Scoop
This e-handbook has an easy to use approach. It is written in clear, concise note form, which engages and motivates the reader. Step-by-step suggestions enable the School Marketing Manager (SMM) to work toward the implementation of the School Marketing Plan (SMP) in the best way the SMM feels possible within his / her context. This e-handbook was written to share outcomes and skills gained from many years experience of marketing schools at the 'school-face'. Being on staff in these schools I was able to see firsthand what was needed and then to do something about these needs. It has been an aim to take away some of the trepidation various readers might feel about certain aspects of marketing. A common challenge is dealing with the media. This is covered by how best to use the media to the school's advantage, as well as how best to market the school through the media. Another is the challenge to effectively work through the production of various marketing resources.
Genre: Business & Economics / General (fancy, right?)
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