📖 The Scoop
Esta obra está diseñada para estimular la curiosidad del lector acerca de las prácticas administrativas de las empresas, tanto grandes como pequeñas y la búsqueda de oportunidades de mercado fuera del país de origen: así como para aumentar el nivel de conciencia del estudiante sobre la importancia de analizar las estrategias de marketing desde una perspectiva global. Contenido: PARTE 1.- Perspectiva general. PARTE 2.- Entorno cultural de los mercados globales. PARTE 3.- Evaluación de las oportunidades en el mercado global. PARTE 4.- Desarrollo de estrategias globales de marketing. PARTE 5.- Implementación de estrategias globales de marketing. PARTE 6.- Material suplementario.
Genre: Business & Economics / General (fancy, right?)
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