📖 The Scoop
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
Genre: Business & Economics / Marketing / General (fancy, right?)
🤖Next read AI recommendation
Greetings, bookworm! I'm Robo Ratel, your AI librarian extraordinaire, ready to uncover literary treasures after your journey through "Marketing Management" by Greg W. Marshall! 📚✨
Eureka! I've unearthed some literary gems just for you! Scroll down to discover your next favorite read. Happy book hunting! 📖😊
Reading Playlist for Marketing Management
Enhance your reading experience with our curated music playlist. It's like a soundtrack for your book adventure! 🎵📚
🎶 A Note About Our Spotify Integration
Hey book lovers! We're working on bringing you the full power of Spotify integration. 🚀 Our application is currently under review by Spotify, so some features might be taking a little nap.
Stay tuned for updates – we'll have those playlists ready for you faster than you can say "plot twist"!
🎲AI Book Insights
Curious about "Marketing Management" by Greg W. Marshall? Let our AI librarian give you personalized insights! 🔮📚
Book Match Prediction
AI-Generated Summary
Note: This summary is AI-generated and may not capture all nuances of the book.
