📖 The Scoop
No other professional sports franchise has gained more respect over the years than the Boston Celtics. And the man who is singularly responsible for taking the Celtics from a rinky-dink club in the 1940s to worldwide acclaim is Arnold "Red" Auerbach. Here he offers priceless information on how to manage, market one's product, study the competition, and motivate and communicate with one's staff. 8-page insert.
Genre: Business & Economics / Management (fancy, right?)
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