๐ The Scoop
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan โ from marketing master Kennedyโdelivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultantsโall phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in โordinaryโ businesses including retail stores, restaurants, and sales.
Genre: Business & Economics / Marketing / Direct (fancy, right?)
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