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Laugh and Learn Sales Letters 1 Guidebook

by Bruce Gordon , Daniel Farb

📖 The Scoop

Solid learning about sales and business letters intersperses the humorous mistakes of a pharmaceutical/medical device salesman as he learns how to write sales letters. Readers will learn principles of the strategy of writing letters, the parts of a letter, specific letter types, common mistakes in letter witing and etiquette, letter formatting, and the basics of reports and executive summaries.

Genre: Business & Economics / General (fancy, right?)

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