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๐Ÿ‚ Autumn reading time! Let our AI Librarian find your perfect cozy read ๐Ÿซ–

Ultimate Guide to Social Media Marketing

by Amanda Robinson , Eric Butow , Jenn Herman , Mike Allton , Stephanie Liu

๐Ÿ“– The Scoop

Create Focused Social Media Campaigns Tailored to Your Business

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

  • Why businesses need to embrace social media marketing
  • Understanding todayโ€™s social networks from big ones like Facebook and YouTube to emerging platforms
  • Learning how to craft your businessโ€™s social media strategy using todayโ€™s formats
  • How to leverage images and video in your social media outreach
  • Leveraging chat bots, paid social media, and influencer marketing
  • Building your business social marketing team
  • Measure your social media outreach progress and improve your performance over time

    Genre: Business & Economics / Advertising & Promotion (fancy, right?)

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