📖 The Scoop
The crisis in management that afflicted such giants as Penn Central, Lockheed, Litton, General Dynamics, A & P, and AT & T dzrubg tge 1960's will overtake many smaller concerns during the 1970's. Here is what happened, how it happened, and why it happened - and what your company can do to avoid the same problems. Here is the inside story of how some of America's biggest and richest corporations "goofed"--And paid the price in lost business, declining sales, and even bankruptcy.
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