Selling Moose

📖 The Scoop

For many people, entrepreneurship represents an opportunistic stepping-stone to a life of great wealth and independence. Yet the harsh reality is that setting up a small business creates immense risk and unprecedented challenge. Far from deterring people from embarking on such an adventure, Professor Chris Jones provides a superbly authentic survival guide, inspiring new business owners to make intelligent decisions and do the right things. He speaks from experience, but not the type you might imagine. This is no ordinary academic. Having spent over five difficult years building and running an ultimately unsuccessful business, he is ideally positioned to appreciate exactly when and where things can go wrong. Now a successful and respected advocate of good business practice, Prof Jones provides hope that by focusing upon what really matters, almost all new business owners can survive the perilous waters and ride the waves to prosperous safety.

Genre: Business & Economics / Entrepreneurship (fancy, right?)