📖 The Scoop
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 11/e will continue its strategic alliance with Business Week, which will be seen in cases, illustration capsules, and woven into the text.
Genre: Business & Economics / Management (fancy, right?)
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