📖 The Scoop
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Genre: Business & Economics / Marketing / General (fancy, right?)
🤖Next read AI recommendation
Greetings, bookworm! I'm Robo Ratel, your AI librarian extraordinaire, ready to uncover literary treasures after your journey through "Marketing and Finance" by Brian D. Smith! 📚✨
Eureka! I've unearthed some literary gems just for you! Scroll down to discover your next favorite read. Happy book hunting! 📖😊
Reading Playlist for Marketing and Finance
Enhance your reading experience with our curated music playlist. It's like a soundtrack for your book adventure! 🎵📚
🎶 A Note About Our Spotify Integration
Hey book lovers! We're working on bringing you the full power of Spotify integration. 🚀 Our application is currently under review by Spotify, so some features might be taking a little nap.
Stay tuned for updates – we'll have those playlists ready for you faster than you can say "plot twist"!
🎲AI Book Insights
Curious about "Marketing and Finance" by Brian D. Smith? Let our AI librarian give you personalized insights! 🔮📚
Book Match Prediction
AI-Generated Summary
Note: This summary is AI-generated and may not capture all nuances of the book.
