📖 The Scoop
Where do great ideas come from? What actually happens in your brain during a Eureka moment? And how can we have more of them? New brain-imaging techniques pioneered by neuroscientists Mark Beeman and John Kounios have revealed, for the very first time, what is actually going on in our brains immediately before, and during, that flash of creative insight - and are proving that such 'Aha!'-moments are not the sole province of genius.
Genre: Psychology / Cognitive Psychology & Cognition (fancy, right?)
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