📖 The Scoop
"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "
Genre: Business & Economics / Marketing / General (fancy, right?)
🤖Next read AI recommendation
Greetings, bookworm! I'm Robo Ratel, your AI librarian extraordinaire, ready to uncover literary treasures after your journey through "National Image & Competitive Advantage" by Eugene D. Jaffe! 📚✨
Eureka! I've unearthed some literary gems just for you! Scroll down to discover your next favorite read. Happy book hunting! 📖😊
Reading Playlist for National Image & Competitive Advantage
Enhance your reading experience with our curated music playlist. It's like a soundtrack for your book adventure! 🎵📚
🎶 A Note About Our Spotify Integration
Hey book lovers! We're working on bringing you the full power of Spotify integration. 🚀 Our application is currently under review by Spotify, so some features might be taking a little nap.
Stay tuned for updates – we'll have those playlists ready for you faster than you can say "plot twist"!
🎲AI Book Insights
Curious about "National Image & Competitive Advantage" by Eugene D. Jaffe? Let our AI librarian give you personalized insights! 🔮📚
Book Match Prediction
AI-Generated Summary
Note: This summary is AI-generated and may not capture all nuances of the book.
