📖 The Scoop
This book is designed for individuals at public post-secondary educational institutions in Canada who have been challenged with the task of marketing their educational programs, products or services internationally. It takes a practical approach, outlining useful guidelines and suggestions for assessing 'export readiness' and for effectively planning, executing and evaluating international marketing strategies. [p.3, ed].
Genre: Business & Economics / Marketing / General (fancy, right?)
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