📖 The Scoop
For undergraduate courses in International Business. This text thoroughly discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It features an abundance of colorful maps, strong opening and closing cases, and current examples. *Sandwich concept of cases: Includes an opening case for each chapter that illustrates what the chapter will be about, and a closing case that allows students to apply what they have studied. *Ethical dilemmas and social responsibility section in each chapter. *Looking to the future section in each chapter. *Marginal notes, end-of-chapter summaries, and bold for new terms. *Up-to-date real-company examples. *Part-ending video cases; Link each Part's material to some of today's most exciting international companies, such as Yahoo!, MTV, and Land's End. *PHLIP/CW Website.
Genre: Business & Economics / Exports & Imports (fancy, right?)
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