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An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics suc...
Methodological and Empirical Insights
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market ...
An Empirical Investigation that Seeks to Describe and Explore Particular Aspects of Relationship Marketing in the International Food and Wine Industries
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Marketing Opportunities from Ethnic, Religious and Cultural Diversity
Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from wh...
Going Beyond a Gender Neutral Approach
Contextual Embeddedness of Women’s Entrepreneurship brings together a range of research that provides powerful insights into the influences and rest...
Local, National, and Global Issues
This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and resea...
Core Concepts, Antecedents, and Micro Foundations
Strategic Renewal is an original research anthology offering insight into a subject area which, although critical for the sustained success of organiz...
Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use...
Knowledge, Values, and Actions
Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and mi...
Cross-Sector Socially Oriented Collaborations
Commitment and Communication
An Empirical Investigation of U.S. Organisations
An Exploratory Study