Alan Fyall

Tourism Marketing

A Collaborative Approach

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational coll...

Marketing in Travel and Tourism

Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on ...

Tourism

Principles and Practice

This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and dive...

Tourism

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Managing World Heritage Sites

World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Bar...

Marketing for Tourism and Hospitality

Collaboration, Technology and Experiences

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries...

Managing Visitor Attractions: New Directions

'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions ...

Tourism, Climate Change and Carbon Management: Three Case Studies

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, c...

Managing Visitor Attractions

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and s...

Tourism

Principles & Practice, Enhanced Media Edition

This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and dive...

Tourism: Principles & Practice

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share...

Community Involvement in Trekking Tourism: The Rinjani Trek Ecotoourism Programme, Lombok, Indonesia

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, c...

Heritage as a Development Resource in China: A Case Study in Heritage Preservation and Human Rights

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, c...

Diversification into Farm Tourism: Case Studies from Wales

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, c...

Active Sport Tourism

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, c...

Definitely Dubai: Destination Branding in Action

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, c...

South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, c...

Contemporary Cases in Tourism

Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism...

Aspects Of Tourism: Tourism Marketing

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Visitor Management at a World Heritage Site

Skara Brae Prehistoric Village

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, c...

Revenue Management for Hospitality and Tourism

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Bumps for Boomers

Marketing Sport Tourism to the Aging Tourist

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, c...

Slow Travel

European Cycle Tourism

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, c...

Community Involvement in Trekking Tourism

The Rinjani Trek Ecotoourism Programme, Lombok, Indonesia

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, c...

'This Other Eden'

Marketing the National Botanic Garden of Wales

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, c...