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Strategic Planning & Integration
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital market...
Strategy, Management & Transformation
Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a sin...
Your Step-by-Step Guide
Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resour...
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to a...
Strategy, Management and Transformation
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Digital Marketing 2e + the Digital Marketing Planner
Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This f...
Strategy, Planning and Disruption
Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range ...
Answers to Your Top 100 Social Media Marketing Questions
QUICK WIN SOCIAL MEDIA MARKETING is aimed at busy marketing professionals with a traditional background, needing to gain a quick overview into social ...
Answers to Your Top 100 Marketing Questions
Quick Win Marketing is aimed at entrepreneurs and business managers wanting to start, grow or revitalise a business, and companies launching new servi...