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An Introduction to Qualitative and Quantitative Approaches
In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitat...
In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands...
Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own resear...
A Critical Perspective
Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and Americ...
This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and societ...
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up...
Semiotics and Consumer Culture
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in cons...
Is television a cultural wasteland, or a medium that has brought people more great art, music, dance, and drama than any previous media? How do we stu...
An Introduction to Material Culture
Arthur Asa Berger is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objec...
Theories and Texts
Witty and accessible, Popular Culture Genres is a fascinating study of genres and genre criticism. Author Arthur Asa Berger empowers readers to make t...
Popular Culture, Media, and Everyday Life
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of di...
'Narratives in Popular Culure, Media and Everyday life provdes a sweeping coverage of the multiple facets of narrative theroy... Berger must be commen...
Based on class activities and assignments used by the author over nearly forty years of teaching, Games and Activities for Media, Communication, and C...
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands p...
Writing for Radio and Television
Scripts is a book which provides instruction on writing for television and radio broadcasting. Presented in a lively, entertaining style, the book off...
A Primer of Key Concepts
Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticis...
Multidisciplinary Perspectives on Material Culture
To be civilized involves, among other things, making, using, and buying objects. Although speculation on the significance of objects often tends to be...
A Popular Culture Phenomenon
From their inception, video games quickly became a major new arena of popular entertainment. Beginning with very primitive games, they quickly evolved...
Clear, concise and with detailed examples, useful applications and valuable exercises, this text will help your students understand and master media a...
You and your students are invited to join the detective, Solomon Hunter, in his hunt for knowledge and a killer. Ettore Gnocchi, the famed postmodern ...
A Preface to World Affairs
In 1946, William Bullitt, the first U.S. Ambassador to the Soviet Union, U.S. Ambassador to France at the outbreak of the Second World War, and onetim...
A Socio-Semiotic Analysis
This book, which explores the social, psychological, cultural and political significance of the concept of binarism, is intertextual in nature and bor...
A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural t...
Advertising's Impact on American Character and Society
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertisingโs...
Consumer Behavior and American Culture
Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is t...
In this volume, the author brings together key concepts written by postmodernisms leading figures: Lyotard, Baudrillard, Jameson and others. Followed ...
A Cultural Studies Analysis
Taste is an enigmatic topic. We recognize that taste plays an important role in our life in that everything we buy and many things we do are governed ...
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A Cultural Studies Murder Mystery
A murder, just four hours before the Royal Duchess is scheduled to sail for Alaska, and inspector Solomon Hunter and his assistant, Talcott Weems, are...
The Political Animal
This book offers a cultural studies analysis of politics in the broadest understanding of the term, dealing with the ideas of more than 50 thinkers, f...
This book is about cowboy Western books and two important Western films, Shane and High Noon. Its focus is on the psychological, social, and cultural ...
Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It o...
People experience humor daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try t...
This book, written in an accessible style and illustrated with drawings by the author and numerous photographs, uses semiotics, psychoanalytic theory,...
A Userโs Manual
Bergerโs slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics. Author of 60 published books, the author spe...
Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Pla...
A Cross Disciplinary Cultural Analysis
Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studying everyday life through a combination of introduct...
Cultural Perspectives on Tourism
As a visible marker of globalization, the increased role of travel and tourism in our lives makes it a remarkable force in contemporary culture. Decon...
The island of Bali has long been characterized in the West as the last โparadiseโ on earth, but there is far more to this small Indonesian provinc...
How Digital Devices have Transformed American Character and Culture
Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With app...